Consumers see BrandSwap Deals promoted as rewards for purchase around the checkout of retailers websites (Host Partners).
The Deals can only be completed by consumers when they make a purchase from the Host Partner promoting the Deal. However, the Host Partner can promote Deals before purchase in order to show what will become available to the consumer when they buy.
Whenever a Deal is promoted the creative includes a switch that allows the consumer to identify their interest in the deal. When a consumer indicates their interest they can either fulfill it at the time they make a purchase or via an email that is sent to them following the purchase.
The consumer follows a link in the Host Partner’s order confirmation page or in the follow up email. The link takes the consumer to a page in the Ad Partner website that has all of the details of the Deal. Deals can involve:-
- Receiving a discount on a purchase from the Ad Partner
- Registering for a free offer or gift from the Ad Partner.
The consumer completes the Deal in the Ad Partner website.The Deal completion is shared with BrandSwap